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	<title>Momentum Partners LLC</title>
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	<description>Boutique Advisory Services: Objective, custom advisory services grounded in deep industry experience</description>
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		<title>New Study Examines Advisor Decision Making</title>
		<link>http://momentumpartnersonline.com/content/research/new-study-examines-advisor-decision-making/</link>
		<comments>http://momentumpartnersonline.com/content/research/new-study-examines-advisor-decision-making/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 18:46:56 +0000</pubDate>
		<dc:creator>lcohen</dc:creator>
				<category><![CDATA[Research]]></category>

		<guid isPermaLink="false">http://momentumpartnersonline.com/content/?p=1103</guid>
		<description><![CDATA[RepThinkTank (of which Momentum Partners is a founding member), through a partnership with FUSE Research Network, has just completed the first in a series of reports that analyze the inner workings of advisors&#8217; business practices across the full spectrum of channels (RIA, bank, broker, etc.).  Distribution Dynamics is designed for asset managers who seek to [...]]]></description>
			<content:encoded><![CDATA[<p>RepThinkTank (of which Momentum Partners is a founding member), through a partnership with FUSE Research Network, has just completed the first in a series of reports that analyze the inner workings of advisors&#8217; business practices across the full spectrum of channels (RIA, bank, broker, etc.).  <em>Distribution Dynamics</em> is designed for asset managers who seek to refine their sales and marketing model and for distributors who want to benchmark advisor preferences and productivity.</p>
<p>We are delighted to provide a full range of customized advisory services based on this important research study. Call us today for more information and to learn how this work can support your firm&#8217;s sales goals.</p>
<p><a href="http://momentumpartnersonline.com/content/wp-content/uploads/2010/08/8-24-10-RTT-Dist-Dyn-Release-MPLLC.pdf">Distribution Dynamics News Release</a></p>
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		<title>Momentum Partners Launches Product Management &#8220;Boot Camp&#8221;</title>
		<link>http://momentumpartnersonline.com/content/uncategorized/momentum-partners-launches-product-management-boot-camp/</link>
		<comments>http://momentumpartnersonline.com/content/uncategorized/momentum-partners-launches-product-management-boot-camp/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 19:53:59 +0000</pubDate>
		<dc:creator>lcohen</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://momentumpartnersonline.com/content/?p=1081</guid>
		<description><![CDATA[We are delighted to announce the launch of our new Product Management &#8220;Boot Camp&#8221; program. Call us today to tailor the program to your firm and product line and create a winning product plan for 2011!
]]></description>
			<content:encoded><![CDATA[<p>We are delighted to announce the launch of our new <a title="Product Management Boot Camp" href="http://momentumpartnersonline.com/content/about/signature-approach/investment-product-excellence-and-innovation-boot-camp/" target="_self">Product Management &#8220;Boot Camp&#8221; program. </a>Call us today to tailor the program to your firm and product line and create a winning product plan for 2011!</p>
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		<title>RepThinkTank Quarterly Confidence Report Webinar (Archived)</title>
		<link>http://momentumpartnersonline.com/content/webinars/repthinktank-quarterly-confidence-report-webinar-archived/</link>
		<comments>http://momentumpartnersonline.com/content/webinars/repthinktank-quarterly-confidence-report-webinar-archived/#comments</comments>
		<pubDate>Fri, 04 Jun 2010 17:53:40 +0000</pubDate>
		<dc:creator>lcohen</dc:creator>
				<category><![CDATA[Webinars]]></category>

		<guid isPermaLink="false">http://momentumpartnersonline.com/content/?p=1041</guid>
		<description><![CDATA[How confident are advisors that mutual funds, investment and insurance products will perform as marketed in the coming year? How much faith do they place in various asset classes to deliver positive returns? Where will they be increasing—and decreasing—their allocations in 2010? What types of firms do they trust most, who are their preferred product suppliers [...]]]></description>
			<content:encoded><![CDATA[<p>How confident are advisors that mutual funds, investment and insurance products will perform as marketed in the coming year? How much faith do they place in various asset classes to deliver positive returns? Where will they be increasing—and decreasing—their allocations in 2010? What types of firms do they trust most, who are their preferred product suppliers <span style="text-decoration: underline;">right now</span>, and who are they most likely to do business with in the months ahead?</p>
<p>This <strong>RepThinkTank</strong> Webcast looks at the results of our latest Quarterly Confidence Report (delivered by Lisa Cohen) and reveals where advisors in all channels—including RIAs, national full-service firms, independents and regionals—are placing their trust thus far in 2010. Stay on top of the trends by listening to this informative briefing.</p>
<p><a href="http://w.on24.com/r.htm?e=213636&amp;s=1&amp;k=BA90B76E8454EF261B214CA37038088">http://w.on24.com/r.htm?e=213636&amp;s=1&amp;k=BA90B76E8454EF261B214CA37038088</a></p>
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		<title>Webinar: Hedge-Like Mutual Funds: Knowing The Alternatives</title>
		<link>http://momentumpartnersonline.com/content/webinars/webinar-hedge-like-mutual-funds-knowing-the-alternatives/</link>
		<comments>http://momentumpartnersonline.com/content/webinars/webinar-hedge-like-mutual-funds-knowing-the-alternatives/#comments</comments>
		<pubDate>Fri, 07 May 2010 19:21:32 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Webinars]]></category>

		<guid isPermaLink="false">http://momentumpartnersonline.com/staging/?p=1033</guid>
		<description><![CDATA[Date: Thursday, May 20, 2010
Time: 4:15pm ET / 1:15pm PT
Alternative investments weren’t fully spared the market tailspin that ended in 2009—but the market’s gyrations have certainly proved the value of diversification into investments not correlated with equities. In fact, investor appetite for risk management and capital preservation remains high, despite sustained positive stock market returns [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Date: Thursday, May 20, 2010<br />
Time: 4:15pm ET / 1:15pm PT</strong></p>
<p>Alternative investments weren’t fully spared the market tailspin that ended in 2009—but the market’s gyrations have certainly proved the value of diversification into investments not correlated with equities. In fact, investor appetite for risk management and capital preservation remains high, despite sustained positive stock market returns and improved liquidity. Clearly, advisors and investors are becoming more convinced than ever that alternative strategies should be a key component of a well-diversified portfolio.</p>
<p><strong>In this Webinar you’ll learn…</strong></p>
<ul style="list-style: disc;">
<li><strong>The best use of alternatives in mutual funds </strong><br />
A quick ride along the learning curve examining the broad range of alternatives…how they look in a mutual fund format…and what to expect in terms of risk/return.</li>
<li><strong>The long and short of long/shorts</strong><br />
A primer on the broad topic of long/short—one of the most widely misunderstood alternatives for advisors—covering the many forms of long/short funds…and how they work.</li>
</ul>
<h3><a href="https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&amp;eventid=210041&amp;sessionid=1&amp;key=A8156E9F128752EB87A1C60F6C82B298&amp;partnerref=regrepinvite1&amp;sourcepage=register" target="_blank">Click here to Register Today!</a></h3>
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		<title>Webinar: Advisors and the New Breed of Funds</title>
		<link>http://momentumpartnersonline.com/content/webinars/webinar-advisors-and-the-new-breed-of-funds/</link>
		<comments>http://momentumpartnersonline.com/content/webinars/webinar-advisors-and-the-new-breed-of-funds/#comments</comments>
		<pubDate>Sun, 28 Feb 2010 15:04:03 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Webinars]]></category>

		<guid isPermaLink="false">http://momentumpartnersonline.com/staging/?p=1018</guid>
		<description><![CDATA[Free Complimentary Webinar! 
Now available on-demand &#8212; Watch on your own schedule.
Advisors and the New Breed of Funds
Alternative Asset Classes, Leveraged ETFs, and More 
How do alternative asset classes, tactical asset allocation strategies, and leveraged ETFs provide the protection clients want while offering the alpha they inevitably demand? What are the risks and benefits? Join Registered Rep. [...]]]></description>
			<content:encoded><![CDATA[<p>Free Complimentary Webinar! <br />
Now available on-demand &#8212; Watch on your own schedule.</p>
<p><strong style="font-size: 15px;">Advisors and the New Breed of Funds</strong><br />
<em>Alternative Asset Classes, Leveraged ETFs, and More</em> </p>
<p>How do alternative asset classes, tactical asset allocation strategies, and leveraged ETFs provide the protection clients want while offering the alpha they inevitably demand? What are the risks and benefits? Join <em>Registered Rep.</em> magazine for an online panel discussion today.</p>
<p>The past eighteen months have underscored the importance of asset allocation and risk management. Last year’s run up also suggests we can anticipate more subdued returns for long-only investors. In response, asset managers are developing and launching funds that reduce portfolio volatility and increase exposure to alternative asset classes. Other new products enable advisors to allocate assets tactically within a long-term strategic framework.</p>
<p><strong>We’ll discuss these trends with a panel of experts and focus on:</strong></p>
<ul style="list-style: disc;">
<li>The impact of alternative asset classes on portfolio volatility</li>
<li>Using managed futures products in client portfolios</li>
<li>How ETF’s can provide tactical exposure and hedge risk</li>
</ul>
<h3 style="margin: 20px 0;"><a href="https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&amp;eventid=188632&amp;sessionid=1&amp;key=700D650C3F440FC0E9ACBBE07CF9A71D&amp;partnerref=rgrweb&amp;sourcepage=register" target="_blank">Click here to Register Today!</a></h3>
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		<title>Responsible Investing Delivers the Good(s)</title>
		<link>http://momentumpartnersonline.com/content/csr-wire/responsible-investing-delivers-the-goods/</link>
		<comments>http://momentumpartnersonline.com/content/csr-wire/responsible-investing-delivers-the-goods/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 15:47:27 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[CSR Wire]]></category>

		<guid isPermaLink="false">http://momentumpartnersonline.com/staging/?p=1025</guid>
		<description><![CDATA[Wednesday, Feb 17th, 2010 &#124; CSRwire Talkback
CSRwire is the leading source of corporate social responsibility and sustainability press releases, reports and information.
Visit CSRwire Talkback Blog
Do SRI strategies produce results?
By Lisa Cohen
An old saw among investment portfolio managers is that “sin” stocks – tobacco, firearms, defense manufacturers and so forth – outperform stocks of companies focused on [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Wednesday, Feb 17th, 2010 | CSRwire Talkback</strong></p>
<p>CSRwire is the leading source of corporate social responsibility and sustainability press releases, reports and information.</p>
<p><strong><a href="http://csrwiretalkback.tumblr.com/post/395328663/responsible-investing-delivers-the-good-s" target="_blank">Visit CSRwire Talkback Blog</a></strong></p>
<p><strong>Do SRI strategies produce results?</strong></p>
<p>By Lisa Cohen</p>
<p>An old saw among investment portfolio managers is that “sin” stocks – tobacco, firearms, defense manufacturers and so forth – outperform stocks of companies focused on doing the right thing. Skeptics of responsible investing also point out that social agendas and values constrain investment managers from picking simply the best investments. This shortsighted axiom largely misses a key point illustrated by the financial crisis. Corporate misbehavior and excessive risk taking at formerly well-regarded organizations has created disastrous financial results, and been punished quite severely by the securities markets. At the same time, prudent and careful organizations have weathered the storm in better shape.</p>
<p>Now, in addition to these rather obvious opportunities for improvement of corporate behavior and financial results, we also have validation of investment outperformance for responsible investment funds in a recent study by the Social Investment Forum (SIF), an organization for responsible investing industry professionals.</p>
<p>SIF recently published the results of a year-end 2009 analysis showing that 65% of the all of the funds they classify as socially responsible actually outperformed their benchmarks in calendar 2009, across all asset classes and market caps, after expenses. Investment wonks will want to know about the long term performance stats, and rightfully so. Over the past ten years, arguably among the most difficult of investing periods, 37.5% of the responsible funds outperformed their respective benchmarks. Most significantly, the largest percentage of funds (65.5%) outperforming their indices on a ten year basis are in US Large Cap category, competing against the notoriously hard-to-beat S&amp;P 500 index. Bond funds did not fare nearly as well, and none of the funds evaluated beat the (also very efficient) Barclays Capital US Aggregate index. Check out the interactive tool at <a href="http://www.socialinvest.org/resources/mfpc/" target="_blank">http://www.socialinvest.org/resources/mfpc/</a>.</p>
<p>Contrarians will point out that every analysis – this included &#8211; has its limitations. The data does not take loads into consideration. And it looks at just 22 fund families, which in this case, represents a healthy cross section of available data. However. In our view, that any analysis could prove straight-up index-beating performance for responsible investing funds is worthy of celebration and a bit of “I told you so.”</p>
<p>As the responsible investing movement has grown, many investment professionals have begun to yield ground on their old-school position. There is increasing agreement that factors including a company’s impact on the environment, its social agenda, and its governance practices (all together referred to as ESG) have a direct impact on the bottom line and the performance of a company’s securities over time. Bloomberg terminals, a key information source for most portfolio managers, now offer a package of ESG data on companies they cover, making environmental impact info is as accessible as stock price-to-earnings ratios.</p>
<p>To get here, champions of the cause have waged a battle for credibility, supported by investors’ commitment to values and causes. While quite bracing to be on the offence all the time, it is quite nice to rest for a bit and point in the direction of some performance data as support for our position.</p>
<p><strong>About Lisa Cohen<br />
</strong>Lisa Cohen is the CEO and Principal of Momentum Partners, an advisory firm to financial services and investment management industry leaders committed to driving growth and innovation. Lisa works with clients to address evolving distribution channels, innovate new products and services, identify partners and collaborators, build strategies and business plans, and more. She is a motivational leader who inspires and supports contrarian thinking, a frequent industry speaker and moderator, and regular media contributor. Momentum Partners is a signatory to the United Nations Principles for Responsible Investment and a member of the RepThinkTank, a consortium of specialized investment industry providers brought to market by the RegisteredRep team. Lisa writes the FundHouse column for RegisteredRep Magazine. Lisa’s background includes leadership positions in both corporate financial services (Managing Director and SVP, Evergreen Investments and Director, John Hancock) and advisory/consulting services. Lisa is a graduate of Smith College and has completed Harvard’s Executive Education program in Investment Decisions and Behavioral Finance.</p>
<p><a href="http://csrwiretalkback.tumblr.com/post/395328663/responsible-investing-delivers-the-good-s" target="_blank">READERS: What’s your Talkback to the question: Do SRI strategies produce results? Let us know, and we’ll respond.</a></p>
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		<title>Sustainable Investing: Now with ‘Legs’ for the Long Term</title>
		<link>http://momentumpartnersonline.com/content/strategic-insight/sustainable-investing-now-with-legs-for-the-long-term/</link>
		<comments>http://momentumpartnersonline.com/content/strategic-insight/sustainable-investing-now-with-legs-for-the-long-term/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 14:38:38 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Strategic Insight]]></category>

		<guid isPermaLink="false">http://momentumpartnersonline.com/staging/?p=982</guid>
		<description><![CDATA[December 2009 &#124; Strategic Insight &#124; WINDOWS Into the Mutual Funds Industry
First, there’s a need to agree on a common vocabulary. The term ‘sustainable investing’ is newer than SRI (socially responsible investing), and reflects an evolution in thinking about the industry. It describes an investment approach that uses a financial framework that incorporates environmental, social, [...]]]></description>
			<content:encoded><![CDATA[<p><strong>December 2009 | Strategic Insight | WINDOWS Into the Mutual Funds Industry</strong></p>
<p>First, there’s a need to agree on a common vocabulary. The term ‘sustainable investing’ is newer than SRI (socially responsible investing), and reflects an evolution in thinking about the industry. It describes an investment approach that uses a financial framework that incorporates environmental, social, and corporate governance issues to evaluate investment opportunities.</p>
<p>Read article: <a href="http://momentumpartnersonline.com/staging/wp-content/uploads/2010/05/Sustainable-Investing-Article-MPLLC-12.09-Strategic-Insight-WINDOWS.pdf">Sustainable Investing Strategic Insight WINDOWS December 2009</a> (PDF 84kb)</p>
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		<title>It’s Raining Funds!</title>
		<link>http://momentumpartnersonline.com/content/registered-rep/its-raining-funds/</link>
		<comments>http://momentumpartnersonline.com/content/registered-rep/its-raining-funds/#comments</comments>
		<pubDate>Sun, 01 Nov 2009 14:19:39 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Registered Rep]]></category>

		<guid isPermaLink="false">http://momentumpartnersonline.com/staging/?p=970</guid>
		<description><![CDATA[November 2009 &#124; Registered Rep &#124; Fund House 
The mutual fund industry loves to launch new products. But fund companies should close long-term laggards before launching more.
Read article: FundHouse November 2009 (PDF 183kb)
]]></description>
			<content:encoded><![CDATA[<p><strong>November 2009 | Registered Rep | Fund House </strong></p>
<p>The mutual fund industry loves to launch new products. But fund companies should close long-term laggards before launching more.</p>
<p>Read article: <a href="http://momentumpartnersonline.com/staging/wp-content/uploads/2010/05/FundHouse1109.pdf">FundHouse November 2009</a> (PDF 183kb)</p>
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		<title>Newsletter Spring 2009</title>
		<link>http://momentumpartnersonline.com/content/newsletters/spring-2009/</link>
		<comments>http://momentumpartnersonline.com/content/newsletters/spring-2009/#comments</comments>
		<pubDate>Tue, 05 May 2009 02:32:42 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Newsletters]]></category>

		<guid isPermaLink="false">http://eudgets.com/staging4/?p=788</guid>
		<description><![CDATA[May 2009 &#124; Don&#8217;t Let a Good (Great?) Recession Go to Waste
[Download printer-friendly newsletter: Spring 2009 Newsletter (PDF 164(kb)]
Dear Friends, Colleagues, and Partners,
You may have seen that the New York Times finally has a label for this &#8211; the &#8220;Great Recession.&#8221; We’ll see if it stands the test of time, but it is another indicator that we’re starting [...]]]></description>
			<content:encoded><![CDATA[<p><strong>May 2009 | Don&#8217;t Let a Good (Great?) Recession Go to Waste</strong></p>
<p>[Download printer-friendly newsletter: <a href="http://momentumpartnersonline.com/staging/wp-content/uploads/2010/03/Spring-2009.pdf">Spring 2009 Newsletter</a> (PDF 164(kb)]</p>
<p>Dear Friends, Colleagues, and Partners,</p>
<p>You may have seen that the New York Times finally has a label for this &#8211; the &#8220;Great Recession.&#8221; We’ll see if it stands the test of time, but it is another indicator that we’re starting to get more of a handle on this event. While waiting for full visibility, we’ve observed that many industry executives are still focused on business as usual, just with a sharper pencil. Like reluctant homeowners, we are not all yet at the point where many companies have capitulated and are acting on the opportunity for radical restructuring.</p>
<p>(The chart below from Bain &amp; Co. confirms that more gains come from major change than from tweaking.)</p>
<p style="text-align: center;"><a href="http://momentumpartnersonline.com/staging/wp-content/uploads/2009/05/BainCo_chart.jpg"><img class="size-full wp-image-1014  aligncenter" title="BainCo_chart" src="http://momentumpartnersonline.com/staging/wp-content/uploads/2009/05/BainCo_chart.jpg" alt="" width="400" height="382" /></a></p>
<p>The real opportunity will come to those who take a step or two back and evaluate what is happening with clear eyes and a blank spreadsheet. It may be a while before we really &#8220;know&#8221; what the landscape looks like. So as an alternative to the full view of the future we all crave, I&#8217;d like to lay out a couple of different ways we might frame this opportunity for ourselves.</p>
<p>1. Go ahead and grieve. Get mad. This is incredibly sad. And something to be really angry about. People we care about have lost and are losing jobs. Businesses we&#8217;ve worked hard to build are losing topline revenue by the bucketful. A few people made some really bad decisions that affect us all. Everyone has been touched in that most sacred place - the portfolio. True, some lousy businesses are now DOA and that is OK. But the rest is just awful.</p>
<p>2. Be creative. If you and your firm are ready, begin to craft a distribution strategy that reflects a concentrated handful of national full-service firms and many RIAs and indies in transition. (We see a huge rollup opportunity for small regional B/Ds and RIAs, but not everyone has the skill set to drive that model to success, so it may not really change the distribution landscape anytime soon.) Internal reorganization will likely follow a retooled strategy.</p>
<p>3. Be realistic. If your firm or product line is more &#8220;opportunity for improvement&#8221; than &#8220;we&#8217;re on the right track,&#8221; this is the time to say so &#8211; without career risk. Small funds are a problem, consistent  underperformance has no role in the new world order, and packaged products with layered fees raise a red flag for properly skittish advisors. This is a great time to take an unbiased look at your manufacturing plant and see what you need to retool.</p>
<p>4. On a more personal note, do something proactive and cathartic. Have a recession/bear market coffee break. Invite everyone in the office to bring an unopened envelope they&#8217;d like to shred. (Account statements, offer letters for jobs that went away, you get the idea). Or host a brown bag lunch / Yankee swap of overpriced stuff you bought during the boom years. It&#8217;s time to turn this around - beginning with our own perspectives.</p>
<p>With sincere wishes for good things,<br />
Lisa Cohen, CEO, Momentum Partners, LLC</p>
<h3 style="margin-top: 20px;">IN OTHER NEWS</h3>
<p>FINANCIAL ADVISOR TRUST BENCHMARK NOW AVAILABLE<br />
In partnership with Registered Rep, we&#8217;ve created an industry-wide, all product, all channel  benchmark for advisor trust. Registered Rep will be publishing updates to the industry-level benchmark quarterly. If you&#8217;d like to use these benchmarks to measure where your firm and products stand in the minds of advisors, give us a call. The &#8220;trust vacuum&#8221; creates a great opportunity for some firms - and an opportunity for improvement for others. Find out where you fit and what your roadmap to success looks like.</p>
<p>ABOUT MOMENTUM PARNTERS, LLC<br />
Momentum Partners, LLC serves the financial services, investment management, and related industries with creative market research, thoughtful product design, and effective go-to-market strategy and implementation. Momentum Partners is a signatory to the UN&#8217;s Principles for Responsible Investment. Our Social Responsibility Practice is dedicated to serving the SRI and ESG communities.</p>
<p><strong>Download printer-friendly newsletter: </strong><a href="http://momentumpartnersonline.com/staging/wp-content/uploads/2010/03/Spring-2009.pdf"><strong>Spring 2009 Newsletter</strong></a><strong> (PDF 164(kb)</strong></p>
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		<title>Ignites Q&amp;A</title>
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		<pubDate>Fri, 01 May 2009 14:56:16 +0000</pubDate>
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		<description><![CDATA[May 1, 2009 &#124; Ignites Q&#38;A

Lisa Cohen is the founder and CEO of Momentum Partners.
Q. Has the interest increased/decreased for alternative investment type mutual funds?
A. The arguable failure of simple diversification as the sole risk management tool has created a significant opportunity for products that use other mechanisms to control risk in clients’ portfolios. That [...]]]></description>
			<content:encoded><![CDATA[<p><strong>May 1, 2009 | Ignites Q&amp;A</strong></p>
<p><a href="http://momentumpartnersonline.com/staging/wp-content/uploads/2010/05/Ignites.gif"><img class="alignnone size-full wp-image-988" title="Ignites" src="http://momentumpartnersonline.com/staging/wp-content/uploads/2010/05/Ignites.gif" alt="Ignites" width="200" height="38" /></a></p>
<p>Lisa Cohen is the founder and CEO of Momentum Partners.</p>
<p><strong>Q. Has the interest increased/decreased for alternative investment type mutual funds?</strong></p>
<p>A. The arguable failure of simple diversification as the sole risk management tool has created a significant opportunity for products that use other mechanisms to control risk in clients’ portfolios. That said, we’ve seen in some recent advisor surveys we’ve completed that advisors’ love affair with hedge funds and private equity is over. However, I do think advisors have bought into the concept of a globally diversified portfolio of both asset classes and product structures. In order to implement that, advisors need more products that offer access to niche asset classes. Further, they also need different types of exposure to well-understood asset classes, such as equal-weighted index funds and inverse exchange-traded funds.</p>
<p>This crisis has proven that buy and hold is not a risk management tool for today’s global market. We see some of the best opportunities right now for funds that are less correlated to core asset classes or that have some hedging characteristics. Taking a page from the institutional side of the business – global macro strategies, in which managers look at prices of all asset classes globally, are one of the more attractive approaches right now.</p>
<p>Tactical asset allocation (TAA) and absolute return approaches are also promising. With TAA, portfolio managers attempt to create extra value by taking advantage of certain marketplace situations – by overweighting certain asset categories while underweighting others. With absolute return, managers seek to achieve positive returns regardless of the general market direction. Target returns are often set to relative cash or inflation rates, and long and short positions are put on and off to achieve the larger investment goal. Anything that takes risk off the table is an opportunity in this market.</p>
<p>There is a risk inherent in some of these new products – and concerns exist over whether investors completely understand how these products perform in all market environments. We’re seeing heavy trading in ETFs and indications that advisors are increasingly turning to indexing. If you’re selling leveraged ETFs for example, you want to be sure your advisors know how “not to get hurt” as well as how to use them to grow client assets. Firms have to have the appetite for the costs and complexities involved in rolling out such products to advisors and retail investors.</p>
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